IILD

Mastering Advanced Digital Marketing

Advanced Digital Marketing is all about using smart technology, data, and automation to make online marketing more effective. It helps businesses connect with the right audience, run high-impact campaigns, and track performance to drive real growth.

Descriptions

This Advanced Digital Marketing training helps you master AI, automation, and data-driven strategies to create effective marketing campaigns. You’ll learn how to reach the right audience, optimize campaigns across multiple platforms, and track performance for real growth. With hands-on practice and expert guidance, you’ll gain the skills to run high-impact campaigns, improve ROI, and stay ahead in the fast-changing digital world. From advanced advertising techniques and real-time analytics to conversion optimization, this training equips you with the latest tools and strategies to make smarter marketing decisions, drive meaningful results, and accelerate business or career growth. 

Why ADM is important for

Week 1: Understanding E-Commerce Website Structure

MODULES

Unlock Astonishing Results with Just 3 Simple Steps!

Website Development & Optimization

Create and enhance websites for better performance and user experience.

SEO (Search Engine Optimization) Mastery

Improve website visibility and rankings using advanced SEO techniques.

Google Analytics 4 (GA4) & Tracking

Analyze user behavior and measure campaign success with GA4.

Google Ads & PPC Campaigns

Master search, display, and video ads to drive high-quality traffic.

Content Marketing & Organic Growth

Create compelling content that attracts, engages, and converts audiences

Conversion Rate Optimization (CRO) & A/B Testing

Improve website and campaign performance through testing.

Performance Analysis & Data Reporting

Measure, interpret, and optimize marketing performance using data.

Technical SEO & Core Web Vitals

Optimize site speed, mobile-friendliness, and technical SEO factors.

Email Marketing & Automation

Build and nurture customer relationships with targeted email campaigns.

E-Commerce Marketing & Google Shopping Ads

Drive online sales with optimized product listings and shopping ads.

YouTube & Video Marketing

Leverage video content for brand awareness and audience engagement.

Affiliate & Influencer Marketing

Expand brand reach through affiliate networks and influencer partnerships.

Mobile Marketing & App Promotion

Reach mobile users through app advertising and mobile-friendly strategies.

B2B & LinkedIn Marketing

Utilize LinkedIn for networking, brand awareness, and lead generation.

Lead Generation & Sales Funnel Optimization

Convert prospects into customers with effective lead-generation tactics.

Online Reputation Management (ORM)

Monitor and manage brand reputation across digital platforms.

Podcast & Audio Marketing

Utilize podcasts and audio content for brand storytelling and audience engagement.

Growth Hacking & Viral Marketing

Implement innovative tactics to accelerate brand growth and engagement

“Shape the Future of Marketing: Use AI, Data, and Smart Strategies to Make an Impact.”

Advanced Digital Marketing is more than just ads and content—it’s about making meaningful connections. Businesses can reach the right audience, boost sales, and build lasting trust, while students gain in-demand skills to grow their careers. With AI, automation, and data-driven decisions, every campaign becomes a step toward real, measurable success.