IIL
Advanced Google Ads
Advanced Google Ads training focuses on mastering the intricacies of Google Ads, including campaign setup, optimization strategies, and advanced techniques for targeting, bidding, and analytics. It equips learners with the skills needed to run high-performance, results-driven campaigns.
Descriptions
Our training offers a comprehensive curriculum covering both foundational and advanced Google Ads skills. From website creation and digital marketing basics to mastering Google Ads campaign strategies, students will learn to build websites, design landing pages, and leverage AI tools. Key areas include advanced PPC strategies, performance tracking with Google Analytics, custom audience targeting, and cross-channel optimization. The course ensures that learners gain hands-on experience in running and optimizing Google Ads campaigns for various business needs.
- Advanced Google Ads Campaign Management
- Google Analytics & Data-Driven Campaign Optimization
- Mastering Google Tag Manager (GTM)
- Advanced Bidding & Targeting Strategies
- Creating High-Converting Landing Pages
- Cross-Channel Marketing & Integration
Why Advanced Google Ads
- Optimize Your ROI with Data-Driven Insights
- Achieve Cross-Channel Marketing Success
- Comprehensive Google Ads Mastery
- Comprehensive Google Ads Mastery
- Enhance Your Competitive Edge
HOW IT WORKS
Unlock Astonishing Results with Just 3 Simple Steps!
Website Creation: Foundations and Planning
Learn the fundamentals of website planning and development, including understanding the key components necessary to build a strong online presence and ensuring long-term website success.
Domain Insights and Selection
Explore the significance of domain names, domain extensions, and the strategic process behind selecting the most suitable domain name for your business, brand, or personal project.
Web Hosting Mastery
Discover the various types of web hosting options available, from shared to dedicated servers, and learn how to select the best hosting plan based on your specific business needs and traffic expectations.
WordPress for Beginners: Dashboard Setup
Navigate through the WordPress dashboard and utilize CPanel to set up a fully functional website, including basic configuration, theme installation, and initial customization.
Theme Selection for Business Goals
Gain insights into how to select the perfect WordPress theme that aligns with your business objectives, enhances user experience, and supports your site's visual identity.
Elementor Page Building and Plugins
Learn how to use Elementor to design and build essential web pages, as well as explore key WordPress plugins that add functionality and optimize your website for both users and search engines.
Landing Page Design for Conversion
Master the art of designing effective landing pages with a focus on conversion, utilizing proven strategies and elements like compelling headlines, calls-to-action, and strong visual appeal.
AI Integration in Website and Landing Pages
Integrate AI-powered tools and technologies into your websites and landing pages to enhance design aesthetics, functionality, and user interaction for a personalized experience.
Introduction to Digital Marketing
Get introduced to the world of digital marketing, learning about various strategies and tools that help businesses grow their online presence, engage audiences, and drive conversions
Strategic Integration of Digital Marketing
Understand how digital marketing tactics, such as SEO, content marketing, and paid advertising, work in tandem with traditional marketing methods to create a cohesive and impactful marketing strategy.
Market Research and Marketing Mix Design
Learn how to conduct market research to understand customer behavior and preferences, and create tailored marketing mixes that effectively promote products or services in different markets.
Crafting Business Briefs for Ventures
Develop practical skills by creating detailed business briefs for real or hypothetical business ventures, incorporating insights from market research, digital strategies, and business objectives.
Digital Analytics with Google Analytics (GA4)
Master the use of Google Analytics (GA4) for tracking web traffic, understanding user behavior, measuring conversions, and leveraging this data to improve website performance and marketing efforts.
Efficient Tracking with Google Tag Manager (GTM)
Learn how to use Google Tag Manager to efficiently manage and deploy tracking codes, streamline analytics tracking, and enhance data accuracy for reporting and decision-making.
PPC and Google Ads: Campaign Setup
Dive into the essentials of setting up Pay-Per-Click (PPC) campaigns in Google Ads, from creating structured ad groups to developing keyword strategies and writing compelling ad copy that drives engagement and sales.
Advanced Google Ads Strategies and Optimization
Master advanced Google Ads techniques, including precise audience targeting, bidding strategies (e.g., CPA and ROAS), integration with GA4 for performance tracking, and optimizing ads across multiple platforms for greater reach and return on investment.
Master the Art of Digital Presence: From Website Creation to Advanced Marketing Strategies.
Take your digital skills to the next level with this dynamic course designed for both individuals and teams. Master web development, WordPress, Elementor, and digital marketing to create, optimize, and manage a compelling online presence. You’ll learn to build websites from the ground up, choose the right domains, and use web hosting to support your business growth. With a strong focus on advanced digital marketing strategies—such as Google Ads, analytics, and AI-driven integrations—you’ll unlock new opportunities for growth, boost engagement, and achieve tangible, measurable results in your digital initiatives.
