IILD
E-commerce Marketing
E-commerce marketing drives traffic and converts it into customers through strategies like SEO, PPC, social media, and email marketing. Content marketing adds value, while conversion rate optimization (CRO) improves user experience to increase sales. Affiliate marketing and influencer partnerships expand reach and credibility. These combined efforts help businesses succeed in the competitive online marketplace.
Descriptions
Our training is designed to equip you with the skills and knowledge needed to harness the power of e-commerce marketing strategies and drive tangible results for your business. E-commerce marketing involves a comprehensive approach to driving traffic, converting that traffic into customers, and maintaining strong relationships with them. You will learn to leverage key techniques such as SEO to ensure visibility on search engines, PPC advertising for targeted reach, social media marketing to engage with potential customers, and email marketing to nurture leads and retain loyal buyers.
Additionally, our training will guide you in creating valuable content that resonates with consumers and mastering conversion rate optimization (CRO) to improve the user experience and maximize sales. You’ll also understand how affiliate marketing and influencer partnerships can expand your reach and build brand credibility.
- Building and Optimizing High-Performance E-Commerce Websites
- Effective Product Feed Management and Google Merchant Centre Setup
- Driving Traffic and Conversions with Google Ads and Retargeting
- Mastering E-Commerce Marketing Strategies
- Maximizing Sales through Social Media and Facebook Commerce
- Expanding Reach and Boosting Sales on Amazon and Flipkart
Why E-commerce marketing
- Data-Driven Insights & Measurable Outcomes
- Strategic Competitive Advantage
- Improved Customer Engagement
- Enhanced Online Visibility
- Precision Targeting
HOW IT WORKS
Unlock Astonishing Results with Just 3 Simple Steps!
Introduction to E-Commerce Business Models
Learn about B2B, B2C, and D2C e-commerce models and how they shape business strategies.
Key Elements of E-Commerce Websites
Explore essential features like homepage, product pages, cart, checkout, payment gateway, search, filters, and reviews for a smooth user experience.
Website Optimization for Performance
Focus on enhancing website speed, mobile optimization, and user navigation for better performance and customer retention.
Tools for E-Commerce Website Creation
Understand the benefits of using platforms like Shopify, WooCommerce, and Magento to build and manage an e-commerce site.
Setting Up Google Merchant Centre
Set up a Google Merchant Centre account and learn to upload your product feed for Google Shopping.
Product Feed Creation and Optimization
Learn how to create optimized product feeds using spreadsheets or bulk upload tools for Google Merchant Centre.
Troubleshooting Product Feed Issues
Identify common issues in product feeds, and learn how to resolve them to maintain a compliant and effective feed.
Understanding Google Ads for E-Commerce
Master Google Search Ads setup, targeting strategies, and optimization techniques to drive traffic and increase sales.
Retargeting with Google Display Ads
Leverage Google Display Ads for retargeting visitors, creating awareness, and nurturing potential customers to boost conversions.
Running Google Shopping Ads
Set up and optimize Google Shopping Ads, manage bidding strategies, and enhance product visibility to improve ad performance.
Maximizing Performance with Google Performance Max Ads
Use Performance Max Ads to maximize reach and conversions across Google’s platforms by automating campaign management.
Leveraging Facebook Commerce for E-Commerce
Set up Facebook Commerce accounts, manage product catalogs, and utilize Instagram and Facebook for product sales through dynamic ads.
Facebook Pixel Installation and Configuration
Learn to install and configure Facebook Pixel on your e-commerce site to track actions such as add to cart and purchases for better ad targeting.
Running Facebook and Instagram Product Sales Ads
Create and run dynamic, carousel, and collection ads on Facebook and Instagram, and learn how to optimize them for conversions.
Multi-Platform Digital Marketing Strategy
Combine Google Ads, Facebook Ads, and data insights from GA4 to generate consistent orders across multiple platforms.
Amazon & Flipkart: Listing, Advertising, and Optimization
Set up seller accounts on Amazon and Flipkart, optimize product listings with titles, descriptions, and images, and run ad campaigns like Sponsored Products to drive sales.
Unlock E-Commerce Success: Transform Your Strategy, Drive Growth, and Lead the Market.
Unlock the secrets to thriving in the ever-evolving digital marketplace with this comprehensive course. Whether you’re an individual or part of a team, you’ll gain the skills needed to master the latest e-commerce marketing techniques. From SEO and PPC to social media marketing and conversion rate optimization (CRO), you’ll learn how to drive targeted traffic, maximize conversions, and cultivate strong customer relationships. With hands-on experience using tools like Google Ads, Facebook Commerce, and top e-commerce platforms, you’ll gain the expertise to achieve measurable success and grow your business in a competitive online world.
