Blogs
At IILD, we offer top-quality marketing, training, and skill development programs aimed at enhancing your career growth. Our well-researched and continuously updated programs are designed for optimal results. We also customize our services to meet specific needs as required.
GA4 + Google Ads Integration Masterclass – Leveraging GA4 Audiences, Conversions, and Predictive Signals to Supercharge Campaign Optimization In an age of rapidly evolving digital marketing, data integration is the
Creating Predictive Audiences & Forecasting in GA4 – Using Predictive Metrics, Churn Probability & Purchase Probability to Supercharge Remarketing In today’s data-driven marketing world, Google Analytics 4 (GA4) is not
Why Every Student Should Learn Digital Marketing in Today’s Competitive World Introduction In the last decade, the world has shifted from traditional methods to digital-first strategies. Businesses today thrive on
Why Colleges Must Integrate Digital Marketing Into Their Curriculum Introduction Higher education today faces a critical challenge: bridging the gap between academic knowledge and industry needs. Employers expect graduates to
What Does a Cookie less Future Mean for Indian Brands? The digital advertising landscape is undergoing a major transformation. With third-party cookies being phased out by browsers and stricter privacy
Decoding the Marketing Skill Gap in Indian Corporates The digital revolution has reshaped how businesses in India operate, communicate, and grow. From e-commerce to fintech, every sector is increasingly dependent
Beyond the Last Click: Attribution Models That Actually Work In a multi-platform world where users interact with brands across emails, ads, organic search, and social media — relying solely on
How Digital Marketing Teams Can Transition from Execution to Strategy In the evolving landscape of digital marketing, execution alone is no longer enough. Many internal marketing teams and agencies are
Performance Marketing Demystified: From Clicks to Conversions, What Actually Works in 2025 Performance marketing has rapidly evolved from being a buzzword to a non-negotiable strategy for brands aiming to drive
