IILd
Advanced GA4 and GTM
Advanced GA4 and GTM training equips marketers with the skills to implement customized tracking, collect in-depth data, and analyze user behavior across platforms. By mastering these tools, businesses can optimize campaigns, improve decision-making, and drive more accurate, data-driven results.
Descriptions
Our Advanced GA4 and GTM Training is designed to empower digital marketing teams with the skills needed to optimize tracking, enhance reporting, and gain deeper insights into user behavior. By mastering these powerful tools, you’ll be able to implement custom tracking, automate data reporting, and make data-driven decisions that drive campaign success. This training will not only streamline your marketing strategies but also help you measure and maximize ROI, improve user engagement, and fuel growth across SEO, paid media, e-commerce, and lead generation campaigns. Get ready to unlock actionable insights and propel your digital marketing efforts to the next level!
- Introduction to GA4 and GTM for Digital Marketing
- Core Event Tracking and User Interaction Analysis
- E-Commerce Tracking and Media Engagement
- Custom Dimensions, Data Layers, and Advanced Reporting
- Automation, Dashboards, and Attribution Models
- Lead Generation and Conversion Tracking
Feature
- Future-Proof Analytics
- No-Code Implementation
- Comprehensive User Insights
- Enhanced Tracking Flexibility
- Data-Driven Marketing Decisions
MODULES
Unlock Astonishing Results with Just 3 Simple Steps!
Introduction to GTM & GA4 for Digital Marketing
Learn how to streamline your digital marketing tracking with Google Tag Manager (GTM) and Google Analytics 4 (GA4) to optimize SEO, paid ads, and e-commerce conversions
Code-Free Tracking with GTM
Discover how GTM allows you to implement tracking without writing a single line of code, simplifying the process of event tracking for your website.
Page View & SEO Metrics Tracking
Set up GA4 to track enhanced page views, session metrics, and bounce rates to measure website performance and optimize SEO efforts.
Scroll Depth & CTA Tracking
Master scroll depth tracking and configure GTM to capture key interactions like button clicks and outbound link clicks to evaluate user engagement
E-Commerce Conversion Tracking
Implement e-commerce tracking to capture product impressions, cart additions, checkout steps, and purchase completions in GA4.
Media Engagement Monitoring
Track interactions with media like videos and ads, using GTM’s visibility triggers to measure ad impressions and video views for better campaign optimization.
Lead Generation & Social Media Tracking
Set up advanced tracking for lead form submissions, social media shares, and newsletter sign-ups to understand user intent and improve lead generation
Advanced Data Layer & Custom Dimensions
Learn how to use the data layer to push dynamic data for SEO and paid ads, and track custom dimensions in GA4 to gain deeper insights into user interactions.
User Retention & Cohort Analysis
Measure user retention and cohort behavior using GA4’s advanced features to track new vs. returning visitors, and refine targeting for better campaign performance.
Automated Dashboards with Looker Studio
Build automated, real-time dashboards in Looker Studio to visualize SEO, paid ads, and e-commerce KPIs, and schedule regular reports for stakeholders.
"Unlock Growth with Mastery in GA4 & GTM: Optimize Campaigns, Boost Performance, and Drive Data-Driven Success"
This course equips you and your team with the expertise to master GA4 and GTM, providing the tools needed for precise tracking, detailed reporting, and data-driven decision-making. By mastering these platforms, you’ll gain the ability to optimize campaigns, enhance performance, and make informed choices that drive measurable growth across your digital marketing strategies. With hands-on experience and a focus on practical application, this course will help you unlock the full potential of your marketing efforts, enabling you to stay ahead in an increasingly competitive digital landscape.
