IILD Services
Performance Marketing
It focuses on driving measurable results through targeted campaigns, optimizing ad spend across platforms like Google Ads, Meta, and LinkedIn, while ensuring maximum ROI by tracking key metrics such as conversions, clicks, and revenue generation.
Descriptions
Our Performance Marketing training program is designed to equip you with the skills to deliver results-driven campaigns that align with your business objectives. You will learn to use data-driven strategies and leverage advanced tools like Google Ads, Meta Ads, and LinkedIn Ads to optimize campaign performance, enhance audience targeting, and drive conversions. Through our comprehensive training, you’ll master key metrics such as cost-per-click (CPC) and return on ad spend (ROAS), ensuring that every advertising dollar spent generates maximum ROI. Led by industry-experienced trainers, our program provides you with the expertise needed to manage, optimize, and scale performance marketing campaigns effectively, helping you stay competitive and achieve long-term growth.
- Data-Driven Strategy Mastery
- Comprehensive GA4 Setup & Tracking
- Conversion Rate Optimization (CRO)
- Optimizing Lead Generation Campaigns
- Bidding Strategies for Maximum ROI
- Advanced E-Commerce Tracking & Optimization
Feature
- Hands-On Experience for Real-World Success
- Career and Entrepreneurial Opportunities
- Scalable Growth and Brand Visibility
- Targeted and Data-Driven Campaigns
- Maximized ROI for Businesses
MODULES
Unlock Astonishing Results with Just 3 Simple Steps!
Introduction to GA4 and Performance Marketing
Learn the fundamentals of Google Analytics 4 (GA4) and how it enhances performance marketing strategies to optimize campaign outcomes.
Setting Up GA4 for Conversion Tracking
Understand how to configure GA4 to track key conversions, allowing you to measure campaign success and ROI accurately.
GA4 Events and Goals for Lead and Sales Measurement
Discover how to create and track events and goals in GA4 for effective lead generation and sales tracking.
Overview of Google Tag Manager (GTM) for Advanced Tracking
Learn how to use GTM to implement flexible tracking setups that ensure precise data collection for performance marketing.
Creating Tags, Triggers, and Variables in GTM
Master the creation and management of tags, triggers, and variables in GTM for tracking user interactions and optimizing campaigns.
Debugging and Testing GTM Configurations
Gain skills in testing and troubleshooting GTM configurations to ensure smooth data flow and campaign performance.
Enhanced E-Commerce Tracking in GA4 for Google Ads and Meta Ads
Learn to set up e-commerce tracking in GA4 for improved optimization of Google Ads and Meta Ads campaigns.
Conversion Paths and Attribution Models in GA4
Explore how GA4 tracks conversion paths and applies attribution models to give you valuable insights into marketing effectiveness.
Audience Segmentation and Predictive Insights in GA4
Learn to segment audiences and leverage GA4’s predictive insights to target the right users with more relevant marketing messages.
Types of Meta Ads: Lead Ads, Catalog Ads, Dynamic Ads, and Remarketing Ads
Understand the different Meta ad types and how to choose the right one for achieving specific business goals
Types of LinkedIn Ads: Sponsored Content, Lead Gen Forms, InMail Ads, and Text Ads
Explore LinkedIn's ad formats and learn how to leverage each to meet your business objectives and drive engagement.
Optimizing Meta Lead Ads and LinkedIn Lead Gen Campaigns
Discover strategies to optimize Meta and LinkedIn lead ads, improving lead quality and maximizing campaign ROI.
Google Search and Shopping Ads for Lead Generation and Sales
Master Google Search and Shopping Ads techniques for generating high-quality leads and increasing sales effectively.
Landing Page Optimization for PPC Campaigns
Learn best practices for optimizing landing pages to boost user experience and improve conversion rates for PPC campaigns.
Custom Audiences and Lookalike Audiences for Meta and LinkedIn
Understand how to create and use custom and lookalike audiences for more targeted and impactful ad campaigns
Dynamic Remarketing with Google, Meta, and LinkedIn Ads & CRO Techniques (A/B Testing, Heatmaps, Mobile Optimization)
Learn how to implement dynamic remarketing across platforms and apply Conversion Rate Optimization (CRO) techniques, including A/B testing, heatmaps, and mobile optimization, to boost conversions
Accelerate Your Growth with Performance Marketing: Drive Results and Maximize ROI
performance marketing training equips both students and corporate teams with data-driven strategies to optimize ad spend and maximize ROI. Learn to track, analyze, and refine campaigns across platforms like Google Ads, Meta, and LinkedIn, with transparent reporting to ensure continuous growth.
