IILD Services
AI-Powered Performance Marketing
Master the future of digital marketing by combining AI, analytics, automation, tracking, SEO, and paid media. Learn how to use AI tools where marketing performance actually matters—driving better campaigns, smarter decisions, and measurable business growth.
Description
Most AI courses focus on teaching tools. This program focuses on teaching outcomes.
The AI-Powered Performance Marketing Program is designed for marketers, students, entrepreneurs, business owners, and professionals who want to use AI to improve website performance, SEO execution, content creation, analytics, tracking, Google Ads, Meta Ads, LinkedIn Ads, reporting, and marketing automation.
Instead of learning disconnected AI workflows, you’ll learn how to apply AI across the entire marketing funnel—from website planning and SEO to conversion tracking, campaign optimization, reporting, and automation. Through practical projects, real-world scenarios, and hands-on implementation, you’ll gain the skills needed to become an AI-ready performance marketer.
- Learn AI where it directly impacts marketing performance and business growth.
- Build practical skills in SEO, Analytics, Tracking, Paid Media, Reporting, and Marketing Automation.
- AI-Powered SEO & Content Strategy
- Website & Landing Page Optimization
- Advanced Tracking & Analytics
- Google Ads & Paid Search
- Meta & LinkedIn Advertising
- Marketing Automation & AI Workflows
Feature
- Marketing-Focused AI Training
- Tracking & Analytics First
- Real Campaign Implementation
- Paid Media Excellence
- Workflow Automation
- Performance-Driven Learning
- AI-Powered Decision Making
- Conversion & Growth Optimization
- AI-Powered Audience Targeting
MODULES
Build AI-Powered Marketing Skills That Drive Real Results
Performance Marketing Fundamentals
Use ChatGPT, Gemini, Claude and Manus to create campaign strategies, funnel maps, audience-persona frameworks, KPI structures, campaign objective mapping and ROI-based performance planning.
Marketing Technology for Non-Developers
Use ChatGPT, Claude, Gemini and Manus to understand technical marketing requirements, explain HTML/CSS/JavaScript/DataLayer/JSON in simple language and website/Landing Page Development.
Prompting and AI Output Management
Use ChatGPT, Gemini, Claude and Manus to build prompt systems for campaign planning, SEO, ads, analytics, reporting, landing-page audits, content briefs and client communication.
AI Skill Tool Setup and Workflow Concepts
Use ChatGPT Custom GPTs, Gemini Gems, Claude Projects/Skills and Manus Skills to create reusable AI assistants for repeated marketing tasks. Use n8n to understand workflow and Automation logics.
Website Planning and WordPress Setup
Use ChatGPT, Claude, Gemini, Google AI Studio, Antigravity and Manus to create website architecture, page-wise content briefs, landing-page wireframes and conversion-focused content. Use WordPress for practical setup and Canva for visual direction.
Landing-Page Optimisation and CRO
Use ChatGPT, Claude, Gemini, Manus, GA4 and Microsoft Clarity to review landing pages, analyse user behaviour, identify friction points, evaluate CTAs, review form placement and create landing-page audit reports with optimisation recommendations.
AI-Powered SEO Research and Strategy
Use Gemini, ChatGPT, Claude, Manus, Google Search Console and SEO tools such as SEMrush/Ahrefs where available to classify keywords, create keyword clusters, identify content gaps, build topic maps and prepare SEO content roadmaps.
On-Page and Technical SEO
Use ChatGPT, Claude, Gemini, Manus, Google Search Console, PageSpeed Insights and Lighthouse/GTmetrix reports to interpret SEO audit findings, meta titles/descriptions, heading ,schema drafts, identify technical issues and prepare priority-based SEO action plans.
SEO Content and WordPress Publishing
Use Gemini for research, Claude for long-form content refinement, ChatGPT for structured SEO briefs, Manus for task execution support, Canva for blog graphics and WordPress for publishing. Automate publishing workflow by using n8n to with human approval.
Google Search Console Reporting
Use Google Search Console, ChatGPT, Claude, Gemini, Google Sheets, Looker Studio, Copilot and n8n to identify low-CTR pages, declining URLs, keyword opportunities, content-refresh priorities and automated SEO reporting summaries.
AI-Powered Creative Production
Use ChatGPT, Gemini, Claude, Manus , Google AI Studio, Pomelli and Canva to create creative concepts, visual briefs, carousel structures, short-video scripts, captions, ad creatives, presentation ideas and brand-consistent marketing assets.
Social Media Planning and Posting
Use ChatGPT, Gemini, Claude, Manus, Canva and n8n to create social-media calendars, platform-wise captions, creative briefs, approval sheets and selected posting/reporting workflows. Use n8n to support content approval, scheduling logic and performance-summary automation.
GTM and Measurement Planning
Use ChatGPT, Claude, Gemini, GTM and Tag Assistant to create measurement plans, event lists, conversion mapping documents, GTM implementation checklists and tracking requirement briefs for websites, landing pages and paid campaigns.
GA4 Events, DataLayer and Advanced Tracking
Use ChatGPT, Claude, Gemini, GA4, GTM, GA4 DebugView and Tag Assistant to prepare GA4 event plans, DataLayer specifications, event-parameter structures, form/lead/ecommerce tracking logic and debugging checklists.
Marketing Data Productivity with Excel and Google Sheets
Use Microsoft Excel, Microsoft 365 Copilot, Power Query, Google Sheets, Gemini in Sheets, ChatGPT Julius, and Claude to clean campaign exports, create formulas, build PivotTables and compare campaign data.
GA4 and Management Reporting
Use GA4, Looker Studio, Google Sheets, ChatGPT, Gemini, Claude, Microsoft Copilot and n8n to convert raw analytics data into management-ready insights, dashboard summaries, funnel observations, traffic-quality reports and automate weekly/monthly reports.
AI-Powered Google Ads Setup
Use ChatGPT, Gemini, Claude, Manus, Google Ads, Keyword Planner and Google Sheets to create campaign structures, ad-group themes, keyword lists, negative keyword ideas, RSA headlines/descriptions, audience ideas and landing-page alignment checklists.
Google Ads Optimisation and Reporting
Use Google Ads, ChatGPT, Claude, Gemini, Google Sheets, Excel, Microsoft Copilot, Looker Studio and n8n to identify optimisation opportunities, classify search terms, suggest negative keywords, analyse CPA/ROAS, track budget pacing and prepare weekly Google Ads performance reports.
AI-Powered Meta Ads Setup
Use ChatGPT, Claude, Gemini, Manus, Meta Ads Manager, Meta Events Manager and Canva to create audience ideas, campaign briefs, ad-copy variations, creative testing plans, Pixel/CAPI event-mapping checklists and lead-generation campaign structures.
Meta Ads Lead, Optimisation and Report Automation
Use Meta Ads Manager, ChatGPT, Claude, Gemini, Google Sheets, Excel, Looker Studio and n8n to analyse lead quality, classify leads, detect creative fatigue, summarise campaign performance, create sales alerts and prepare Meta Ads reporting automation.
AI-Powered LinkedIn Ads Setup
Use ChatGPT, Claude, Gemini, Manus, LinkedIn Campaign Manager and Canva to create ICP profiles, job-title targeting maps, industry targeting plans, B2B campaign structures, LinkedIn ad copy, Lead Gen Form questions and creative briefs.
LinkedIn Ads Lead and Report Automation
Use LinkedIn Campaign Manager, ChatGPT, Claude, Gemini, Google Sheets, Excel, Looker Studio and n8n to evaluate B2B lead quality, classify leads by job role/company type, analyse CPL, prepare lead summaries and generate LinkedIn Ads reporting insights.
Cross-Channel Performance Analysis
Use GA4, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Looker Studio, Excel, Google Sheets, Microsoft Copilot, ChatGPT, Claude and Gemini to compare channel performance, analyse lead quality, identify budget reallocation opportunities and prepare cross-channel optimisation reports.
Capstone Project
Use the complete course stack: ChatGPT, Gemini, Claude, Manus, Canva, Google AI Studio, Microsoft Copilot, n8n, WordPress, GTM, GA4, Google Search Console, Microsoft Clarity, Looker Studio, Excel, Google Sheets, Google Ads, Meta Ads Manager and LinkedIn Campaign Manager.
AI Tools You will work with
Build an AI-Ready Marketing Career
Today’s marketers need more than campaign management skills. They need the ability to combine AI, analytics, automation, tracking, and performance marketing into one integrated system.
This program helps you become a modern performance marketer capable of managing websites, SEO, content, analytics, reporting, Google Ads, Meta Ads, LinkedIn Ads, and AI-powered workflows—making you highly valuable to businesses, agencies, and marketing teams.