As India rapidly moves toward a digital-first economy, one question continues to dominate the minds of students, working professionals, career switchers, and entrepreneurs:Is digital marketing a good career in India

GA4 + Google Ads Integration Masterclass – Leveraging GA4 Audiences, Conversions, and Predictive Signals to Supercharge Campaign Optimization In an age of rapidly evolving digital marketing, data integration is the

Creating Predictive Audiences & Forecasting in GA4 – Using Predictive Metrics, Churn Probability & Purchase Probability to Supercharge Remarketing In today’s data-driven marketing world, Google Analytics 4 (GA4) is not

Why Every Student Should Learn Digital Marketing in Today’s Competitive World Introduction In the last decade, the world has shifted from traditional methods to digital-first strategies. Businesses today thrive on

Why Colleges Must Integrate Digital Marketing Into Their Curriculum Introduction Higher education today faces a critical challenge: bridging the gap between academic knowledge and industry needs. Employers expect graduates to

What Does a Cookie less Future Mean for Indian Brands? The digital advertising landscape is undergoing a major transformation. With third-party cookies being phased out by browsers and stricter privacy

Decoding the Marketing Skill Gap in Indian Corporates The digital revolution has reshaped how businesses in India operate, communicate, and grow. From e-commerce to fintech, every sector is increasingly dependent

Beyond the Last Click: Attribution Models That Actually Work In a multi-platform world where users interact with brands across emails, ads, organic search, and social media — relying solely on

How Digital Marketing Teams Can Transition from Execution to Strategy In the evolving landscape of digital marketing, execution alone is no longer enough. Many internal marketing teams and agencies are